"Video Art Thinks Big: That’s Showbiz" explains how video has evolved over time into a much more prominent presence in the art world. Because it's relatively inexpensive and involves a medium in which you can improvise and edit as much as you wish, video gained popularity amongst artists. Narrative videos became the most prominent type and the article showcases various artists who focus on narratives such as Ryan Trecartin, Kalup Linzy, and Sadie Benning. Specifically, Trecartin's fast-pace and eye-catching narrative, "I-Be Area" centers around the concept of embracing zany, virtual-utopian possibilities.
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