THis Blog is the WIFT Visual Research Lab. A place for discovery, observation and meditation. Vision brings in the data, the raw materials and the cues that guide our step.
Thursday, November 17, 2011
Buy one gallon of gas, Get one FREE
My inspiration for these posters was outrageous gas prices and the common use of coupons. The coupons at the bottom of each poster states "Buy one gallon of gas, Get one FREE. This offer is not valid in the US. Applicable charges may apply. Not for resale. Tax not included". The idea is to emphasis the absurd increase in gas prices over the last couple years. It's also commenting on the idea that coupons for gas, which people would often use, are not available like they are for other necessities like food. Caroline and I were in collaboration and our works demonstrate various uses of coupons and America's obsessions.
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